On Thursday, March 18, 2004, Peter Gillette, Chairman of the Gillette Groups DirecOne operation announced their joint venture with US telecom company, Accent. Accents CEO, Gary Owens joined in making this announcement. This announcement brings a 1,000 agent Sprint help desk to DirecOne, which implies a turning point to this industry. The 1,000 new agents are going to deliver in the US, professional customer care on behalf of Sprint. The new agents are all Trinidadians who have gone through intensive training to bring a high level of quality assurance to this new joint venture.

DirecOnes current staff of about 500 will re-locate to a new site still to be determined, while the agents for Sprint will take up their seats at the Chaguaramas Convention Centre. Another call centre has just been acquired in Jamaica where telecom rates are a lot cheaper than Trinidad. Several other present and prospective campaigns are available to all the 3 call centers of the Group.

The Gillette Group has maintained its course all the way and at the end of the day it will continue to make investments nationally and regionally, whilst assuring professionalism, again, both to this country and to the region.